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The Business Guide for Wedding Photographers

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Course overview
There are hundreds of courses on how to take better photos, learn new camera techniques, or posing your clients for the best shot, this is not that course. 

In this course, you will learn about the money-making business of wedding photography, and how to provide a stellar experience to your clients and stop leaving hard-earned money on the table.
Who should take this course
  • Experienced Wedding Photographers
  • Full-Time Wedding Photographers 
  • Wedding Photographers Who Aspire to be Full-Time
Metrics of Success
  • Average Order Value
  • Gallery Conversion Rate
  • Average Order Margin

What You'll Learn

  • Why you should treat your photography business like an online retail store
  • How curated products can help you make more profit  
  • The psychology of three packages and the “Good-Better-Best” approach
  • Using pricing psychology to nudge your clients to the “right” package
  • How to set margin to withstand discounts so you are always in the green
  • What your average order value should be and how to get there 
  • How to run promotions that are valuable to your clients and elevate their experience

This Course Includes

This isn't one of those read-and-forget courses. You will walk away with customized suggestions, documents, and updates made to your Pass account.
  • Editable psd's in every course 
  • Copy suggestion(s) for your website and welcome email
  • Fully customized pdf's (returned in 24-48 hours) 
  • Each module has the option to click-to-implement in your Pass Account 
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Course Lessons

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